Via Scoop.it – Monetizing The Customer Experience
You Want Viral? You Can’t Handle Viral! Virality. This is the single most overused and meaningless term in digital marketing today. With virality, content is being shared by a great mass of people — which can happen either spontaneously, through great planning or dumb luck. Virality is what we all want, and it’s something many of us will never get. There are elements that you can manipulate to try and increase the opportunity for something viral to take place, but you can’t control it. In the immortal words of Dan Patrick from his days at ESPN, “You can’t stop it; you can only hope to contain it.” You need a few key ingredients to create something that could go viral:
Via www.mediapost.com
Archives
All posts for the month November, 2011
Via Scoop.it – Monetizing The Customer Experience
New social TV companion app Umami is expanding on its launch earlier this month via a deal with CBS syndicated shows “Entertainment Tonight” and “The Insider” that will mark the start of a push into online video as well for the social TV service.Umami is one of a growing number of social TV startups vying to compete in what could become a crowded field. Already, Getglue and Miso have established beachheads in this space. But Umami has an interesting technology proposition since it relies on audio fingerprinting to sync its app to live or timeshifted programming from TV networks, or even to TV shows being watch online in some cases. Under the CBS deal, Umami will sync companion content on iPads for the syndicated shows as well as additional video clips that might otherwise have gone unused, such as interviews, red carpet content, and behind-the-scenes clips, Umami said. The company hopes to add more video content from other content partners in the coming months to augment the existing content it links into such as cast bios, episodes summaries, photos, social sites and fan sites. Umami said it has struck deals with 40 content partners.
Via www.mediapost.com
Via Scoop.it – Occupy Transmedia Daily
Recovery.gov is the U.S. government’s official website that provides easy access to data
related to Recovery Act spending and allows for the reporting of potential fraud, waste, and abuse.
Via www.recovery.gov
Via Scoop.it – Occupy Transmedia Daily
Comprehensive Legislation to End Veteran Unemployment According to the Labor Department, there are 3.4 million job openings right now in the United States. Yet, many employers are finding that workers do not have the skills or training they need to qualify for them. There are nearly 900,000 unemployed veterans in the United States–a staggering figure. The latest Department of Labor unemployment report shows that in October 2011, the average unemployment rate among all veterans was 7.7% and 12.1% for veterans returning from Iraq and Afghanistan. Equally troubling, veterans between the ages of 35 and 64, the group with the highest financial obligations and the fewest available VA education and training options, continue to make up nearly two-thirds of all unemployed veterans. Overall, nearly one in twelve of our nation’s heroes can’t find a job to support their family, don’t have an income that provides stability, and don’t have work that provides them with the confidence and pride that is so critical to their transition home. The “VOW to Hire Heroes Act” is bipartisan, bicameral, comprehensive legislation that would lower the rate of unemployment among our nation’s veterans. This bill combines provisions of Chairman Miller’s Veterans Opportunity to Work (VOW) Act – which passed the House on October 12, 2011 – (H.R. 2433; Report #112-242), and Chairman Murray’s Hiring Heroes Act (S. 951; Report #112-36), and veterans’ tax credits into a comprehensive jobs package that will aggressively attack the unacceptably high rate of veterans’ unemployment by:
Via veterans.house.gov
Via Scoop.it – Monetizing The Customer Experience
Too Many Devices for Video? Let Social TV Save the Day! Social TV is the cat’s meow these days. (Maybe even the cat’s pajamas. Speaking of, which one is better?) In any case — social TV is purring and networks from HBO to Discovery are regularly rolling out new social TV applications for synched viewing, while social TV startups like GetGlue and Miso are quickly amassing more venture funding and more clients. With all this social TV activity, I started wondering — what’s the online video play in social TV? I posed that question to Colin Donald, director of research firm Futurescape, who recently penned a white paper on the market opportunities in social TV.
Via www.mediapost.com
Via Scoop.it – Monetizing The Customer Experience
We spoke with Kate Spade CEO Craig Leavitt about the strategy behind the brand’s category-leading moves in digital and social media.
Via mashable.com
Via Scoop.it – Monetizing The Customer Experience
Internet users in the United States watched more online videos in October than they ever have in a one-month time span. Those 184 million viewers consumed a record 42.6 billion videos, new comScore data reveals. That’s 21.1 hours, or 1,268 minutes, per viewer. Almost half of the videos were watched on YouTube or other Google sites. In the distant runner-up spot, VEVO accounted for 827 million of the views compared to Google sites’ nearly 21 billion. The numbers are likely to grow in the coming months as YouTube launches its premium video channels anchored by celebrities and content producers such as Ashton Kutcher, Madonna, Shaq, The Wall Street Journal, The Onion and Lionsgate, among many others.
Via mashable.com
Via Scoop.it – Occupy Transmedia Daily
When Abraham Lincoln proclaimed Thanksgiving as an annual national holiday during the American Civil War, the nation was divided like no other time before. Families mourned losses of husbands, sons and brothers. Soldiers received their meager rations and were asked to thank God for the nation’s blessings and ask for peace and unity. Yet Lincoln optimistically wrote:“The year that is drawing toward its close has been filled with the blessing of fruitful fields and healthful skies. To these bounties, which are so constantly enjoyed…they cannot fail to penetrate and soften even the heart which is habitually insensible to the ever watchful providence of Almighty God.” As the nation prayed, the war ultimately ended – and a new nation was born that still stands as a beacon of freedom and hope to the world. But there’s no doubt that today’s America is also a troubled country. It’s not just the poor economy and rampant unemployment, either. The nation is suffering under a void of leadership in Washington D.C.There’s no ethical or moral direction in the land.Hope is waning among the people. Yet we believe that out of these troubled times will rise a cry of desperate, determined prayer to the Lord – and when that happens, they’ll turn to your Prayer Team to encourage and inspire those prayers. We want to be here for them. It only costs us less than one penny per person per email for the Prayer Team to communicate to others. We’ve maintained this cost-efficient expense despite the difficult economy and escalating costs of using Internet technology. It hasn’t been easy, but we’ve done it by being as effective stewards as possible of the funds we receive from you and others who give to support this prayer ministry. As we head into the final month of 2011, we’d like to ask you to give so that we will be here when new people come to us seeking help and hope as they pray for America! For example, your gift today of just $50 would reach 5,000 people by email. Your gift will have an amazing, direct and personal impact. [GIVE SAFELY ONLINE HERE]
or mail a check to the address listed below. Give the very best gift you can to your Prayer Team today – and let’s get ready in these troubled times for a cry of prayer for our nation that’ll move the very heart of God! Your Prayer Team
Via www.presidentialprayerteam.org
Via Scoop.it – Occupy Transmedia Daily
HOW TO START A REVOLUTION is a new documentary film revealing how one man’s work has helped millions of people achieve freedom in the face of oppression and tyranny. Gene Sharp is a shy, modest and little-known man. But his work has inspired a generation of people to challenge dictators through non-violent action in a tidal wave of revolutionary spirit and reform that has swept from Eastern Europe, though Asia and to the Middle East and North Africa. 18 months ago we started work on this feature-length documentary. Through the candid and intimate testimony of the people responsible for non-violent revolutions our film seeks to tell the story of how people power can be used topple dictators.
Via www.kickstarter.com
Via Scoop.it – Occupy Transmedia Daily
A few nights ago I had the honor of attending a TEDx event in San Francisco. TED is hands down one of my favorite organizations. The things they’ve taught me are priceless. The theme of the night was Creating Your Own Government and the speakers blew my mind. More than anything, the biggest takeaway was simple: We all absolutely have to take it upon ourselves to lead our own revolution.
Via liveyourlegend.net