Via Scoop.it – Monetizing The TV Everywhere (TVe) Experience
Whoa.Nearly Half of Online Video Viewers Say They’ll Look up New Brands in Videos – 04/06/2012…
On the eve of its digital video upfront bonanza at the end of this month, Digitas released new research on the engagement possibilities in online video. By sharing the data prior to the two-week upfront marketplace called The NewFront that boasts presentations from Google, Hulu, AOL, Yahoo, Microsoft and even NBCU, Digitas is aiming to prime marketers to spend more in online video this year, either as part of their overall TV buys, or by peeling off money from TV and moving it to the Web.The Digitas study was conducted in partnership with Harris interactive late last month and found that 46% of online video viewers said that if an online video mentions a new product or brand, they’re likely to look that brand up afterwards. Also, about half of consumers who follow brands on social channels said if a brand posts a video online they are “somewhat likely to watch it.” (As an aside, “somewhat likely” is not a terribly encouraging combination of words to my ears, but I will say that if a sliver of those consumers watch a posted video, the brands are doing well).