What Is Big Data — And How Does It Matter To Marketing?
It seems as if every new business-tech venture positions itself around “big data.”
Not surprisingly, so do VCs. So do business and tech publications and blogs, which are dedicating increasing resources to covering big data. Even the PR spin-sters have caught on, as demonstrated by the pitches I regularly receive.
How big is the buzz? Enough to drive Google searches for the term “big data” upwards of 300% since the beginning of 2011.
The problem is that “big data” is jargon. While it may mean something specific in data and software engineering circles, it is too easy to find myriad definitions and interpretations, even from people who work in the technology industry.
Now, I’m not a software engineer or data scientist. But I can assure you there is substance and weight to big data — particularly in marketing.