God I love my job, Today I was introduced to Tony Michaelides a veteran in the Music Industry. What excites me is his new book and The Insights from the Engine Room Blog. First if you love Music and especially Music History you are going to love the insights of someone who has been there and done that. Now I just purchased the E-book and got a bonus Audio Book which brings the book alive. Transmedia Storytelling is all about the Story and Tony takes his time and gives you the inside stuff that many of us have no idea about. Starting out as a Fan, he found the pull of the Music Industry a worthy Mistress. I have chosen to mix some videos from his Youtube Channel mixed with Music Videos with a few of the Artists he has worked with. Tony thanks for a great book and access to this invaluable information. Corporations may well want to add Tony to a list of Authors and Speakers to consider for upcoming Events. He is certainly a Transmedia Storyteller whom I would love to work with the change the face of the Music Industry making it profitable again by monetizing streaming video providing Advertisers instant access of their products and services. But tonight we celebrate his success and thank him for being will to share the passion behind the Rock & Roll Reality Story. Cheers
Anthony Michaelides (Tony) was born in Fallowfield, Manchester (UK) in 1953. He attended Moseley Hall Grammar School and later Fielden Park College. Tony has worked as a promotions executive in the music industry handling radio and TV promotions for over thirty years with an impressive cast of clients including U2, The Police, Peter Gabriel, David Bowie, Bob Marley, Depeche Mode, Massive Attack, New Order, Bryan Adams, Dave Matthews, The Carpenters, Matchbox Twenty, The Stone Roses, The Pixies, Take That and many more. Tony spent years specializing in the launching, promotion, and artist development of both British and International Artists’ careers.
Tony has also been a music industry consultant, mentor, and advisor to numerous associations, music consortiums and colleges over the years. Beginning in 1974, Tony has worked with many well known Record Labels including Island Records, Factory Records and BMG. In 1997 Tony took on the role as publicist for David Bowie’s Earthling Tour. Tony has long been well respected in the Industry by his peers see:. After the United States Government granted Tony with an Alien of Extraordinary Ability Green Card (see:), he moved to Florida to pursue a career as an author and further his career as a professional public speaker.
As a public speaker, Tony uses personal experiences and lessons learned from his lifetime in the music industry to talk about building relationships, managing creativity and other inspirational anectodes. These topics amongst others are interlaced with his candid accounts of working with some of the music industries most successful and iconic artists, companies, and various other individuals that he has met along the way.
Transatlantic Records – In 1974, Michaelides began his sales and marketing career working for the independent British record label Transatlantic Records as their Northern Sales Representative. He sold jazz, folk and blues records out of his van to major record stores Transatlantic and its subsidiaries Blue Note, Milestone and Nonesuch.
ABC/Dunhill (Anchor Records UK) – In 1976 Tony moved to ABC/Dunhill as Regional Sales Representative.
Island Records – In 1978, Michaelides joined Island Records as their Regional Promotion Manager responsible for the coordination and organization of all media activities for their artists in Northern England. During this time Tony also promoted Stiff Records artists’ such as Elvis Costello. Due to financial difficulties, the entire Regional Promotions Team was laid off in 1980.
Charisma Records – Immediately upon leaving Island Records, Tony joined Charisma Records as Regional Promotion Manager working directly with artists such as Peter Gabriel and Genesis. After 9 months, Tony left Charisma and went back to Island.
Island Records / Stiff Records In 1981, Michaelides returned to Island Records to head their Regional Department including artist development and radio and television promotions for artists like Bob Marley, Grace Jones and Stevie Winwood. One of Michaelides’s first projects when returning to Island was developing the newly signed U2 beginning with their debut album Boy through the multi-platinum release The Unforgettable Fire. This was also one of Islands Records’ most successful periods ever with releases from artists such as U2, Frankie Goes to Hollywood (Welcome to the Pleasuredome) and Bob Marley’s album, Legend, which topped the UK album chart for 12 weeks remaining on the UK chart for a total of 265 weeks. It is the best selling reggae album of all time (13.5 million platinum in US), with sales of 25 million copies.
TMP (Tony Michaelides Promotions) – In 1982 Michaelides began an independent operation named TMP on Princess Street, Manchester. TMP became one of the biggest independent promotions companies in the UK music business, promoting both UK and international artists to regional radio and TV.
The Circa label contracted Michaelides to represent their artists including Massive Attack, Neneh Cherry, and Hue and Cry. In 1984, he secured a contract with Arista Records and later with RCA and began working BMG’s entire roster. Before long his promotion company was expanding at a remarkable rate and TMP was working with Mute Records, Rhythm King and 4AD Records to name a few. In the early 80s he created all regional radio and television promotions at Factory Records for their founder Tony Wilson and continued to work for them for 10 years until their demise in the early 90s. Tony then forged a long-standing relationship with BMG, enjoying their one of their most successful periods ever with Annie Lennox, Whitney Houston, Take That, Natalie Imbruglia, Westlife, and Puff Daddy. It was during this period, he spent several years working with the now-legendary Simon’s: Simon Fuller and Simon Cowell.
The Last Radio Program – In 1984, Tony replaced Mark Radcliffe on Piccadilly Radio, presenting their specialist music program The Last Radio Programme for Key 103 in Manchester. Tony took the on-air name of “Tony the Greek” and remained as presenter for this program for the next 13 years. Throughout the show, Tony helped to launch careers for bands like The Stone Roses, Happy Monday[disambiguation needed], Simply Red, James and R.E.M.. He conducted interviews with artists regularly and was arguably one of the first to introduce the now familiar Acoustic Set to UK radio in 1985. While working on The Last Radio Show, Tony was nominated for several Sony Music Awards for Best Specialist Music Show.
1997 Michaelides was asked to be publicist for David Bowie’s Earthling Tour, responsible for press, radio, and television. The following year TMP worked closely with Lippman Entertainment, one of the world’s most successful management companies ro launch Matchbox Twenty in the UK. At the same time, he was also a working with Warner Chappell’s LA office and Atlantic Records’ New York office.
Around 2000 Tony became a consultant for the Manchester Business Consortium, a member of the Brits Voting Academy and a provided expert advice to the Music Managers Forum’s master classes. Beginning with its’ inception in 1992, Tony was a regular panelist and moderator at the UK’s major music conference, In The City and was also one of the founding members of The Manchester Music City Network. Tony continued mentoring sessions in the UK as well as Canada’s North by Northwest festival until deciding to move to the United States of America in 2004. Prior to relocating to the USA, Tony was awarded a prestigious accolade by the United States Government for being an “Alien of Extraordinary Ability”(see:). This is a classification that is granted only to “that small percentage who have risen to the very top of the field of endeavor”.
Michaelides continues working as an Artist Development Consultant and has become an author. His book, the Insights Collection: Insights From The Engine Room, was published late 2009 by Janson Media Group.
Michaelides currently resides in Florida and continues writing and speaking to multi-disciplinary audiences both domestically and internationally.
 Clients and conclusion
Tony has acted as a consultant and/or secured retainers and contracts with 4AD, A&M, Arista, Atlantic Records, BMG, Circa, EMI, Factory, London Records, Magnet, Mute, RCA, Rhythm King, Sony, Virgin, Warner Brothers, and Warner/Chappell Music.
Tony has represented and promoted artists: Annie Lennox, Anthrax, Aretha Franklin, The B-52s, The Black Crowes, Black Uhuru, Bob Marley, Bryan Adams, Cocteau Twins, David Bowie, Dave Matthews Band, Danzig, Depeche Mode, Elvis Costello, Erasure, Gary Barlow, Genesis, Grace Jones, Iggy Pop, The Jayhawks, Joan Armatrading, Johnny Cash, Joy Division, Julia Fordham, Kenny G., Lenny Kravitz, Lisa Stansfield, Madness, Marianne Faithful, Massive Attack, Matchbox Twenty, Natalie Imbruglia, Neneh Cherry, Notorious B.I.G., New Order, ‘N Sync, The Police, The Stone Roses, Patti Smith, Peter Gabriel, Puff Daddy, R.E.M., Robert Palmer, Sarah McLachlan, Simply Red, Stevie Winwood, Styx, Squeeze, The Sugarcubes Take That, The Fall, The Alarm, The Go-Gos, TLC, Toots & the Maytals, Toni Braxton, Tom Tom Club, U2, Wall of Voodoo, Westlife, Whitney Houston.
On The Last Radio Programme, Tony interviewed many artists including Bryan Adams, David Bowie, U2, Leonard Cohen, Matchbox Twenty, Bryan Ferry, The Waterboys, Pixies, The Stone Roses, New Order, Frankie goes to Hollywood, R.E.M., Bjork & Sarah McLachlan. He also recorded live sessions with Richard Thompson, The Stone Roses, The Buzzcocks, Jethro Tull, Marc Cohn, Semi Sonic, James.
Artists and Writers Group http://artistsandwritersgroup.com/2009/artists/tony_michaelides.html
Kent MusicBiz – Classic Venues http://www.kentgigs.com/musicbiz/Classic%20Venues.html
Cerysmatic Factory http://www.cerysmaticfactory.info/punk_urbis_050526.html
Six Finger Learning – THINK TANK http://www.sixfingerlearning.com/thinktankbios/