African American’s are fired up, I mean really fired up for the first time in a very long time and the Trayvon Martin shooting is the catalyst however will it lead us to a positive or negative end.
Digital Services Know What I Watch, But Do They Know What I Need?
Do great TV minds think alike — or can that be just some lack of original thought?
For the second in the same week a major TV executive — referring specifically to Pandora — said TV will get more personal in the future. It comes down to this: Consumers will have their own TV entertainment playlists, generated by some service based on personal histories.
Pandora is a personal music app that allows consumers to focus on a category of music, a particular artist, or a group of artists. From that, Pandora feeds music their way -– with some advertising breaks. For a few bucks a month, they don’t have to hear those messages.
The first Pandora reference came from Hulu’s Jason Kilar. Then Time Warner Cable’s Peter Stern said almost the same thing.
Media’s End Game: Video For Every Screen – 04/02/2012…There are all kinds of good news-bad news scenarios that makes media a conundrum.
There are all kinds of good news-bad news scenarios that makes media a conundrum.
The bad news: cable and broadcast audiences are declining.
The good news: pay TV and video subscribers and revenues are growing.
The good news: audience and engagement measurement is evolving into a more useful science.
The bad news: it cannot happen fast enough.
Brightcove Acts Like a Media Conglomerate, How Video Sharing Can Help Customers – 04/02/2012…Brightcove has had a target on its back since it launched in 2004 as one of the first online video platforms and then snagged round after round of venture funding to the tune of more than $100 million raised. But the pioneer in the online video arena has managed to keep running ahead of the pack — landing marquee clients, growing revenues every year (from $36.2 million in 2009, to $43.7 million in 2010, to $63.6 million in 2011), going public and continually launching new efforts to bring additional online video players and vendors into the fold.