Best Practices In Mobile Video Advertising – 03/27/2012…Savvy marketers understand the power of rich mobile media advertising — with a “call” to action simply a click away — to the tune of $1.5 billion in projected mobile ad spend this year alone, according to eMarketer. By 2016, over 70% of the world’s mobile data traffic will be video, a remarkable 20% increase since 2011. With analysts touting blockbuster figures like these, it has become crystal clear that mobile video advertising offers marketers one promising way to capitalize on the ever-expanding landscape of the mobile media ad space.
The research company Instat has released future forecast figures for the TV Widget and App market which state that the market will be worth over €1 billion euro by 2013.
“By 2013, TV applications have the potential to generate over $1.7 billion in annual revenue,” says Keith Nissen, In-Stat analyst. “Our primary research shows consumers already have a moderate interest in TV Widgets. An innovative web-enabled CE device and service from a company like Google or Apple could truly galvanize the market, much as the iPhone transformed the mobile telephony market.”
The National Museum of African American History and Culture will be a place where all Americans can learn about the richness and diversity of the African American experience, what it means to their lives and how it helped us shape this nation. A place that transcends the boundaries of race and culture that divide us, and becomes a lens into a story that unites us all.
Construction of the NMAAHC building will begin on the Mall in 2012 and will be completed in 2015. Until then, we invite you to visit our gallery located on the second floor of the National Museum of American History.
Mission and VisionThis museum seeks to help all Americans remember, and by remembering, this institution will stimulate a dialogue about race and help to foster a spirit of reconciliation and healing. More…
Visit the GallerySee our current exhibition in our gallery at the National Museum of American History.
Programs Learn about our programs to help record, preserve and celebrate the African American experience.
Collections NMAAHC collections represent objects collected across the country to tell the stories that make up the African American experience.
Education Education is at the core of our mission, from informal education opportunities to lesson plans for teachers, and professional development.
Read More and Donate http://nmaahc.si.edu/About
TV ‘Friends’ Social Nets At The Expense Of Radio, Print, and Other Media – 03/27/2012…
Social media is getting more ad revenue. But the dollars are coming out of budgets for print, radio, outdoor and other media — not TV.
That is good news for sellers of traditional TV.
For a long time, it seemed the Internet was angling to draw dollars away from television. But traditional marketers want to have their cake and eat it too. They still love to spend money on TV, but now realize that adding social media components — perhaps sold by traditional TV — could be a good way to go.
According to many analysts, social media has helped TV maintain or improve overall usage levels. Many marketers would say it has helped increase engagement levels for their campaigns.
This is not to say that TV marketers won’t also be looking to gains from digital video extensions like Hulu, syndicated video players, and their own video players.
@WCNTV predicts TubeMogul to be a major force in Video Content Monetization. Download the TubeMogul Video Ad Playbook and be in the know.
Jay O’Conner CEO WCNTV
TubeMogul is the only video marketing company built for branding. By integrating real-time media buying, ad serving, targeting, optimization and brand measurement into its PlayTime platform, TubeMogul simplifies the delivery of video ads and maximizes the impact of every dollar spend by brand marketers. Over half of the Fortune 500 use TubeMogul to simplify the delivery of video ads in any format, optimize the impact of their brand message and maximize the effect of every dollar they spend.
Founded in 2006, TubeMogul is based in Emeryville, CA with offices in New York, London, Chicago, Los Angeles, Toronto
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A huge advantage….Google is under attack from a lot of different directions.
Facebook, Twitter, and other social networks are collecting data about users and their relationships that Google doesn’t have. The smartphone explosion means that more people are getting info from apps, which could drive them away from Google’s Web services.
But Google does have one big edge: its data centers are the most numerous, most advanced, and most efficient in the world. That means that Google can deliver online services at massive scale and lightning-quick speed, even as the total number of Internet users explodes thanks to smartphones.
This chart, which was compiled by Accenture, shows Google’s total capex spend by quarter since 2004. Not all of this money is going to build new data centers, but a lot of it is. After a brief gap during the recession, Google is spending more than ever before. Smaller companies like Facebook can’t come close.
Read more: http://www.businessinsider.com/chart-of-the-day-google-is-spending-billions-on-data-centers-2012-3?nr_email_referer=1&amp;utm_source=Triggermail&amp;utm_medium=email&amp;utm_term=SAI%20Chart%20Of%20The%20Day&amp;utm_campaign=SAI_COTD_032712#ixzz1qMIB1yzB