Upfront Country: A Land Of $20 Billion Where Everyone Wants To Live – 03/29/2012…Another year, and the same media question comes up as in the past: “Will digital sellers, video and otherwise, participate in the annual upfront process held by networks in June?”
Many may still rail against the process, even those traditional TV sellers. And many digital advocates believe they don’t need the upfront. Yet it’s hard not to be part of the conversation when the biggest media platform garners the biggest dollars.
Do you want to be in a $20 billion conversation?