Best Use of Interactive Technology: Sony Music Direct to Consumers, The X Factor USA Digital Ecosystem , Fox / SYCO TV / Fremantle = THE X FACTOR USA – 03/23/2012…
U.S Shows Can Fight Lower Ratings By Going Real-Time Worldwide – 03/23/2012…
One of the few areas where some big TV production companies still make a lot of money is in selling shows on a global basis. Just ask CBS how much money it still makes globally from its “CSI” franchise.
People may complain about the U.S. trading deficit. But the silver lining continues to be all forms of the entertainment industry, including television and theatrical movies.
Perhaps that is why worldwide consumer products company Unilever is a global sponsor of Fox’s new drama “Touch,” with the show being launched everywhere at almost the same time. Executive producer Tim Kring experienced this globalization previously with the somewhat short-lived “Heroes.” The show gained fans rapidly in certain territories, with many viewing episodes — albeit illegally — before their official release.
Telling A Brand Story Through Transmedia – 03/26/2012…Transmedia marketing, in which a story is told across a variety of platforms that can include film, television, the Internet, live events and social media, among others, is being used more widely, particularly in the entertainment industry. It’s one more way that content marketing, which is a primary driver in search engine optimization, is being leveraged not only to get better SEO, but to drive search queries in the first place.
RAY CITY, Ga., March 21, 2012 /PRNewswire-iReach/ — U.S. Education TV, an unparalleled platform delivering live and on-demand broadcasts of high school and collegiate sporting events, academic contests and other school functions, along with Phunware, the leader in enterprise branded mobile application infrastructure and experiences, today announced the launch of the U.S. Education TV mobile applications.
Get Ready, Brands: Facebook Is Switching It Up – 03/26/2012… Remember a few years ago when managing a company’s Facebook page was usually assigned to the youngest employee, often an intern, who may or may not have much marketing or communications experience? With the Timeline changes coming soon to Facebook, delegating downstream should no longer be considered a viable option. It’s imperative that travel marketers throughout your organization take the time to understand the power of Facebook Timelines for brands.