Spoiler Alert Overload Can Cause TV Marketers Headaches – 03/20/2012…
Spoiler alerts are now ongoing in entertainment coverage, which can be good and bad news for TV marketers.Big storylines of some upcoming story arcs — like how Mike Defino in “Desperate Housewives” was killed off – could be of concern. But don’t blame too many people. Sometimes, you can point fingers at real-life legal processes — like the $6 million lawsuit filed by Nicollette Sheridan against ABC and Marc Cherry. That’s where the news came out. (And now all this is for naught, given the judge on the case has declared a mistrial).
Stuff like this can be a dual-edged thing. We can only imagine on that day any ABC marketing executive would have groused, “Oh no! Back to the drawing board!” Still, no worries — there is more to come. With this season being the last for “Wives,” there’ll be other storylines that could be teases.
And if you aren’t interested in “Wives,” there is Fox’s “House,” also in its last season, to consider.
Performers, writers and directors know it’s a pretty big sin to reveal key storyline stuff before it happens in a TV series, movie or whatever. But happy prognosticators always like to guess. Even if one knows in theory what happens, it doesn’t necessarily kill off the suspense. There is always the “how” to consider.