Via Scoop.it – Monetizing The Customer Experience
Most of top 25 advertisers in Black-oriented media are increasing spending (February 15, 2012) In the first of a series of occasional reports, Target Market News has examined data on the advertising expenditures of the top advertisers in Black-oriented media and found that the overwhelming majority are increasing their budgets. This rise in spending may be part of a strategy to be more competitive in the $800 billion African-American consumer market as the U.S. economy continues to improve. “While we are not yet seeing a significant increase in the number of major corporations targeting the Black consumer, there is growing activity among those companies that are already doing so,” said Ken Smikle, president of Target Market News. “Ultimately competition for increased market share may change the playing field as more firms look for growth opportunities.” The total spent by the top 25 advertisers in Black media increased by 4.3% from $556.4 million to $580.8 million.
Via targetmarketnews.com
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All posts for the day March 5th, 2012
Via Scoop.it – Transmedia Music Icons
This is a tragedy that affects the prices which is no good for any fan of Music. Transmedia Brandcasting strategies and APDMF ANTI-PIRACY DIGITAL MEDIA FORMAT can recover these losses and with the attention of the Music, Film, Television and Video Gaming Industry we can overt and protect the intellectual property for the entire Entertainment Supply Chain. Visit http://www.wcntv.tv for more information about the WCN Transmedia Brandcasting Alliance and Join us if you are tired of having your work ripped off. And Hackers know this we understand the squeeze and the OWS sentiment against major companies like SONY but know that company is owned by people, Grandmothers and Children whom artists like Michael Jackson and his family gave in exchange for what they have. WCN will have a program to reduce piracy by opening up Transmedia Revenue Share Communities to drive profits up, piracy down. and a win win for the 100%. While we focus that creative energy into how we can digitally feed the hungry and give Peace and Prosperity all around the world. Jay O’Conner Chairman & CEO WCNTV Hackers have stolen the entirety of Michael Jackson’s catalog, according to a report in Britain’s Sunday Times.
Via www.huffingtonpost.com
