Via Scoop.it – Monetizing The Customer Experience
Canoe Ventures, Linsanity & TV ROI – 02/27/2012… You know what they say about the best-laid plans: more often than not, they don’t really get you anywhere. That was the lesson of last week’s top media news. On the one hand, you had the demise of Canoe Ventures, whose plans couldn’t have been better laid by its big corporate sponsors. And on the other, the totally unanticipated, stunningly meteoric rise to NBA stardom of an undrafted Harvard grad named Jeremy Lin. How’s that for a contrast? (And, yes for this avid hoopster, all analogies, metaphors, and business lessons these days pass through the Land of Lin.) The effective sinking of Canoe (sorry) marks a significant milestone for our industry. We collectively have big hopes for addressable advertising, but the dream is not to be realized, at least not through Canoe. David Verklin and Kathy Timko — both phenomenally smart and accomplished executives — did the best they could. Verklin’s original vision was compelling and Timko’s execution was on target. But consortiums always present serious challenges, and in Canoe’s unfortunate case, its stakeholders were also its competitors. So this was a structural issue, not a strategic one.
WCNTV Commentary: Before I go LINSANE can someone please connect me to Bob McDonald at P&G or any other advertiser who wants the answer to OPT IN Analytics to reach consumers while turning them into Profit Centers? We can turn content into cash with minimal commercial interruption if any commercials at all. Branded Entertainment Product Placement is the answer. No Pop Ups, No Pre rolls over and over again just a great customer experience that pays to watch your favorite programs allowing viewers to instantly click and buy anything seen. HELP ME BEFORE I GO RUNNING NAKED IN FROM ON MADISON SQUARE GARDEN SHOUTING “TV EVERYWHERE IS HERE NOW AND THE MODEL FOR SOCIAL TV ON FACEBOOK AND EVERYWHERE ELSE”. http://inteveo.com/CPA/WCN/ EMAIL ME FOR MORE INFO AT INFO@WCNTV.TV
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