Via Scoop.it – Transmedia Network Marketing
Global Grind’s financial coach, Lynn Richardson, had a lively conversation with one of her mentors, internationally renowned author and motivational speaker, Les Brown, and here’s what he had to say.
Via Scoop.it – Monetizing The Customer Experience
This is part 2 of a 2 part series by Jack Humphrey for CurationSoft, in which he tells us that there are many types of Curation but only two that can be monetized. Part One deals with Realtime Curation, the realm of people like Robert Scoble, Guy Kawasaki, and Mari Smith they are followed on Twitter, Facebook, and Google+ by so many people because of their ability to surface and post content their readers appreciate, enjoy, and spread around their own networks. This piece deals with ‘Curated Hubs’, “which is just a fancy name for blog curation”.
This is what captured my attention: A well curated hub will include ***trackback links from cited sites, which improve search rankings for the curator, and ***monetization through traditional methods of paid advertising, affiliate sales, list marketing, or products and services you provide directly The Value Proposition in a site must ***create a knee-jerk reaction in first time visitors to want to bookmark, subscribe, or somehow make a note that this is a site they must visit regularly and ***The person behind the curation is not just an aggregator of content, but someone with opinion and insight to add to the discussion and the outside sources they curate into their posts The crux of the article is summed up as ****Getting hub curation right means providing a value in the marketplace that is sought after by a significant portion of the ideal reader demographic you wish to attract. Get this down, and you’ll have the traffic, rankings, and discussion on social networks to provide you with monetization opportunities out the wazoo. And the bottom line? You control the entire process, up to and including whatever action you want your readers to take that makes your content marketing profitable. Under the sub-heading “Whose Castle are you Building”, which means, you have to build your own platform the author writes: ****This you cannot do on a third-party site owned by someone else. ****In every instance where someone has built a third-party, hosted solution for publishing it has been an utter failure for the publishers in terms of maximizing profitability of all the eyes they attract. ****It is always better for the owner of the network than it is the publisher. Always! ****So neverput your business in the hands of anyone else. Curated by JanLGordon covering “Content Curation, Social Media and Beyond” Read the full article: [http://bit.ly/vT1ITT]
Via Scoop.it – Monetizing The Customer Experience
TW’s Bewkes Optimistic About 2012 Spending, TV Everywhere – 12/07/2011… Time Warner’s perspective has been that the current fourth quarter hit a few potholes when it came to TV advertising for its networks. But the first quarter looks to be a smoother road. Jeff Bewkes, chairman/CEO of Time Warner, in speaking at the UBS Media and Communications Conference on Tuesday, said: “In the upfront, we had the top of percentage [price] increase for all cable networks.” The fourth-quarter scatter market also started strong, he said — up double-digit percentages on the price per thousand viewers it charges advertisers versus upfront pricing set in June. But then things changed.”In the fourth quarter, things were a little softer,” he said. “Some of that was due to advertisers pulling stuff forward in the upfront. [But] the first quarter looks pretty good.” He also attributes this to worries about the global economy, which may have given some TV marketers pause. Going forward, Bewkes is more optimistic. By way of example, he says, retailers have seen good sales for Black Friday and its companion Cyber Monday. Overall, with the resolving of the NBA season (games which run on TNT), “we feel better about the first quarter than we felt about the fourth.” In regard to Time Warner’s effort for TV Everywhere — where it will give current subscribers all its channels, including TNT, TBS, HBO and CNN and access to programming on any digital entertainment device — Bewkes says efforts are growing rapidly. For example, Turner Broadcasting networks now have passed through 70 million homes for TV Everywhere. By the end of the year, Bewkes says Turner networks will penetrate 80% of its TV homes. Bewkes doesn’t see any signs of U.S. consumers looking to cut back on their subscription TV options. “What you don’t have is cord-cutting of a kind that people are worried about. It’s a fairly small percentage. Ninety-two percent of TV homes have a multichannel package.” Those homes that don’t have any cable, satellite, or telco subscription — for the most part, he says — don’t have computers or broadband connections. That would mean, according to some analysts, that those unconnected homes are not using ‘alternative’ or so called ‘over-the-top’ TV services. Bewkes believes services like Netflix and Hulu Plus — “subscription VOD” services, he calls them — will continue to work well for TV content creators. “Netflix is our friend. .. These kinds of services can definitely add value.” But he doubts that services like Netflix will become major TV producing competitors, as they are unable to amass a big library of big-budget current TV shows, due to the cost factor.