Maisha Walker Founder The Black Ivy Alumni Leauge
Maisha Walker Founder of the Black Ivy Alumni League and Bridgette Howard head of Ogilvy’s Global Digital Innovation Labs in NYC hosted a forum for a room packed with Media Professionals and Business owners to discuss the hottest topic on the web. Monetizing Digital Media.
The Panel made up of Moderator Nelly Yusupova CTO of Webgirls International and Founder of DigitalWomen.com.
Additional Panelist’s to Maisha and Bridgette were James ‘madho’ Madhosingh Director, Mobile and Online Developer Relations, Jon Gelberg of Blue Fountain Media and Amy Litt of Brand A
Having spent the last 10 years immersed in Monetizing the Customer Experience I was so very excited to meet Maisha Walker whose video blog from Message Medium her independent Social Media Consulting company taught me about dominating SEO.. That single video was so impactful that when you Google Transmedia Brandcasting you will find me on multiple pages. Thank you Maisha so much for all you do for the community and your team.
Why is that significant and how can one Tweet or Video create a Multi Billion dollar opportunity to change the face of advertising is a Transmedia Story that we are watching unfold in front of our eyes.
All the major tools were discussed and a great presentation was given at the end by Mogulfish.com By James a man with a vision to help businesses combine their collective buying power. Check out http://www.mogulfish.com and email firstname.lastname@example.org if you are looking for employment as they are hiring.
One of the highlights of the evening was the announcement of the Mentorship Program for NYC High Schools which is a new initiative that must be enthusiastically supported. Visit The Black Ivy League Website for information on how you can volunteer your Time Talent for others.
Another thing that absolutely made my toe shoot up in my boot was Ogilvy’s Global Digital Innovation Lab led by Bridgette Howard who gave us a tour of every man’s Game Room Fantasy. There were more gadgets and 3D TV‘s, Micro, Macro Beam me us Scotty Technology for Clients and innovators who can provide a innovation that could pass muster for Ogilvy’s Clients.
Its clear from the evenings events that Ogilvy cares about Diversity and here is the Link to their position and personnel who are putting their money where their mouth is.
And I would not be the Opportunist that I am without giving my readers a sneak peak of a very important WCN Transmedia Alliance Partner that turns Content into Cash.
WCN Transmedia Group is dedicated to see that the Coolness of Transmedia Storytelling and the narrative between Artists and Fans profits us all and invite you to allow us to Demonstrate the Technology in the Ogilvy Innovation Lab and validate the statistics and analytics we can return for Advertisers
while increasing Agency Revenue which we would agree is the bottom line.
WCN Transmedia Group and its technology partner Inteveo, provide a highly innovative video monetization model, DIVE™ (Dynamic Interactive Video
Experience), that will allow Randa to offer its products directly to consumers within a video stream.
We at WCN Transmedia Group strive to identify the best interactive video advertising technologies available in the market today. DIVE is the world’s first true product placement in an HD video
stream allowing consumers to purchase items seen on-screen directly from advertisers and manufacturers. Videos can be turned into Instant Impulse Buy Cash Registers
globally across the Internet. Randa would simply supply its products that are already seen in Music Videos, Film and Television. Our typical corporate model calls for a set up fee of $25,000 and you can add as many products as possible to video ads for Direct to Consumer Sale or through your Retail partnerships. We require 15% for everything sold using our OneClickPurchase™ capabilities. You can incorporate your products within your existing videos or offer to syndicated content for additional sales opportunities.
This turnkey solution improves the viewer experience, enhances security, significantly decreases the online purchase abandonment rate, and creates new revenue generation channels.
We have the ability to customize the offering in many ways: Here are a couple of demos for your eyes only.
Inteveo DIVE™ Retail Demo
Inteveo Red Camera WebHD™ Demo
Inteveo Conan the Barbarian DIVE™ Movie Trailer
This example will add products to the video but will continue playing until the user clicks on the Inteveo shopping cart (top right corner). Even when the shopping cart is visible the video will continue to play in the background.
WCN is looking to create 1000 Affiliation of Transmedia Brandcasters and Transmedia Businesses which create new revenue across multiple devices are really Cool and Hyper Transparent. Inteveo meets and exceeds the criteria of a Transmedia Brandcasting Revenue Share Business and therefore a Premier WCN Transmedia Brandcasting Alliance Partner.
Send me an email at email@example.com for more information and stay tuned at how you can turn your music videos, films, tv pilots and promos into CASH. Its time to Monetize Digital Media.
Thanks again to the great folks at The Black Ivy League Alumni and Ogilvy for a great evening of information. I took away a few Million dollar ideas last night. Stay tuned to find out more.
The Black Ivy Alumni League cordially invites you to:
Monetizing Digital Media
Tuesday, September 27, 2011
Drive digital strategies that create value.
Plus industry professionals, 15 Second pitches and great refreshments.
Hosted by: Marjorie Coismain (CBS ’03), Petra Lewis (Columbia ’92 & ’98)
Ogilvy & Mather
636 11th Avenue – The Chocolate Factory
New York, NY 10036