Okay we have heard from Henry Jenkins and Jeff Gomez of Star Runner about Transmedia and my Mentor Michael Moon a Thought Leader and Think Tank Transmediation Guru about Transmedia Storytelling. But WTF is Transmedia Brandasting?
Coke the 120 Year Brand has got it nailed just about right. The 6th Chapter which was not mentioned was monetizing the experience for Coke and the Consumers that love their product. Check out this video that lays the foundation and is an example of the Kool Aid I am working to get folks at the Brand Level to Drink.
The fact is trying to fit a Transmedia Brandcasting Message without a means to monetize it will go the way of much of the Leadership Training from the 80’s.
Anyone remember Meyers & Briggs, The Deming Management Method and countless other methods for business and people management.
Congratulations to Coca Cola for taking this major leap into Transmedia Storytelling. Now lets monetize that video experience and make your promos interactive with Shared Revenue in Transmedia Revenue Share Communities around the world. So we can create jobs worldwide.