Mark Zuckerberg hopes content will ‘rethink entire industries’
By ANDREW WALLENSTEIN
The apps will allow its users to see which songs, movies, TV shows and games are being consumed by friends and to sample that content as part of a redesigned Facebook page layout.
Facebook founder Mark Zuckerberg emphasized that the new feature would allow for more discovery of content in a way that could reshape the media business.
“This next wave of companies understands if you can help people discover an order of magnitude of content than they could before, that enables all kinds of new models to work,” said Zuckerberg, who mentioned both advertising and subscription models. “These new companies aren’t just rethinking the experience of watching new content with your friends, they’re helping to rethink these entire industries.”
Zuckerberg was joined on stage by Netflix founder Reed Hastings, who is also a Facebook board member. He said that while he was initially skeptical about sharing so much user information with the service, he realized there was upside to tap.
However, he warned that the U.S. will be the only one of the 45 countries where Netflix is available that won’t be able to enjoy this integration aat alunch due to a privacy law the company is currently lobbying to have changed.
Content can be discovered both in a new Facebook section known as the ticker provides a real-time rundown of friends’ consumption habits and more selectively in the news feed currently a part of the Facebook experience.