Hurdles to Streaming Video Monetization of The Music Industry By Jay O’Conner Take the Poll
We all know the story about the Music Industry and Napster as has been the battle for those of us who want to monetize streaming video so that viewers can have more choice less commercials and a unending fixation with Re-Runs. I am going to share a email conversation between me and a A&R Director this week. I will not name the label or the executive to protect his job.
As what you will read sums up the state of the mentality of many not all Music Executives sitting at the gateway of your success. Now you may agree with him 100% and if you do please help me understand.
First let me say that Transmedia Brandcasting is the monetization of content allowing viewers to instantly click and buy anything seen on screen. IPTV makes this affordable and a opt in opportunities based on your Social Media Profile ladies to start accepting the Ad Template for your favorite designer.
Love it, Click it and Buy it from the content itself. As a Transmedia Brandcasting Catalyst my job is to help corporations who are spending billions globally to get a better deal for their Advertising Dollar while creating new opportunities through the GROUPON Phenomenon that Google Offers is growing daily.
Creating Transmedia Revenue Share Communities between Advertisers and loyal customers improves the Customer Experience which leads to more Likes and Shares on Facebook and other Social Media.
Also I would like to remind everyone in the MUSIC BUSINESS that it is a Business and a means to generate profits for those who invest and tie Product Placement in Streaming Video. Which was why this was so enlightening to me and those of you who occupy this space.
On Sun, Sep 18, 2011 at 12:11 PM, Jay O’Conner wrote:
Mike I would love to create a new revenue stream for XXAMS RECORDS.
On Sep 20, 2011, at 3:01 Record Label A&R Exec. wrote:
I just read your email and just how can you make a revenue stream for multi billion dollar XXAMS RECORDS??
On Tue, Sep 20, 2011 at 4:04 AM, Jay O’Conner < > wrote:
By making your music videos interactive so the fans and viewers can instantly purchase anything seen globally. Generating new revenue that is currently unavailable. Product Placement Bramded Entertainment is the wave of the future. I am the only Transmedia Brandcasting expert in the world and XXXam can lead the industry with this ground breaking technology accessing more of the 2.2 Trillion that will be spent globally according to Price Waterhouse Coopers.
Sent from my iPhone
On Sep 20, 2011, at 5:31 Record Label A&R Exec. wrote:
XXXam does not sell music video’s we allow people to view them for free on our website.Artists privately put their video’s on dvd and sell them.Video’s promo songs so people buy the record,so people have to view our video’s for free.Video’s are not important its the record they represent that is important.Video is the same as a radio station playing a song,radio stations do not charge you to hear a song.People being able to hear that song for free is what gets us high record sales.
2011/9/20 , Jay O’Conner wrote:
Sir none of that changes the only addition is that If viewers desire to purchase JayZ“s jacket or Beyonce’s dress or receive access to a promotion for a test drive for the cars in videos this represents an added advantage to advertisers and consumers that does not exist in television radio or any other medium to date. Love it, Click it Buy it via steaming video on mobile tablets and PC. Television is converging．
I only want an opportunity to prove it with a single major artist and one video then build a network around it for artists and labels.
Sent from my iPhone
On Tue, Sep 20, 2011 at 7:24 AM, Record Label A&R Exec. wrote::
Why would we as a record label care if someone buys a car that was in the video>>And we do not sell the clothes an artists wears in a video.We sell records that’s all we care about is record sales,we don’t promote advertisers merchandise. WE do not charge for people products to be in a video.So really this is not something that would interest us
On Tue, Sep 20, 2011 at 7:30 AM, Jay O’Conner wrote:
Thanks for the exchange. Should that ever change let me know. One last thing. The 30 Second commercial is dying and will not work on the web. Def Jam and every other label loses a grip to Piracy. Making the content interactive so that Advertisers can reach consumers and consumers can buy what they see from music films and television content will create new revenue which is so needed in America. I understand the Music Industry was slow to move to the Internet which is why Napster knocked a dent in it.
Should you ever decide to consider monetizing music videos and driving more money from the 2.2 Trillion that Advertisers spend to reach consumers that music reaches. Please hit me up.
Transmedia Storytelling as it was taught to me was the study of the Artist and Fan and what make Fans purchase items endorsed by celebrities and delivered across multiple mediums. Transmedia Brandcasting is the monetization of streaming video so that a new revenue stream can be realized by the entire Entertainment Infrastructure. It is also a study of what is cool. Please remember whom you heard this from first and grab me prior to your competition or your Parent Company.
I was born in NYC in St. Albans/Hollis and my contribution to the Music Industry will make a difference in the Independent Label Community if not major labels today. Sir, while XXAMS Records is succeeding many are not. We want to provide an opportunity for the masses.
I was just about to put together a presentation so that you will have the complete picture. I am afraid email back and forth will never do this justice. Please reconsider and schedule a meeting with your Social Networking Team, I am sure they might have a broader perspective of how Facebook, Google, are preparing to compete with Cable Television Companies but need a monetization plan that I just presented at the I-Strategy Global Media Conference last week in Atlanta and again coming up in February. http://www.istrategyconference.com/events/san-francisco/ Also the parent company just asked me to present this to 60 of the Fortune 100’s CMO levels on Monetizing the Customer Experience. http://www.ngcustomerexperience.com/ in Austin Texas next year.
This is coming and can triple your revenue. See the attached revenue projection chart on three items sold from a single video globally. If there is no interest after seeing the numbers sir. I will just walk away and never darken XXAMS Door again.
God Bless and again sincere thanks for taking the time to review this strategic plan for the Music and Entertainment Industry. Ask the women in your audience this one question. If you could buy directly something you saw in a Rihana music video or from Sex in the City or Single Ladies on VH1 instantly would they? Branded Product placement has been in videos for some time. Allowing viewers the interactivity for merchandising has not.
Thanks for your time and continued success.
Here is my question to all the Artists in the World. Corporate Media Executives and anyone with an opinion. Please answer this Poll Question and let me know your comments.
Why would we as a record label care if someone buys a car that was in the video>>And we do not sell the clothes an artists wears in a video.We sell records that’s all we care about is record sales,we don’t promote advertisers merchandise. WE do not charge for people products to be in a video.So really this is not something that would interest us.
Okay to be fair. I was under the assumption that everyone already gets it. So my bad. If we can buy directly from content and create new revenue and new analytic and a new customer conversion system where a AD Template is delivered on Request. We develop a invitation into the Transmedia Realtionship between the Artist and the Fan.
Video is the most powerful medium in the world and soon all will understand the job creation power of Transmedia Brandcasting Music Videos, TV Shows and Feature Films.