6 comments on “Is There a Transmedia Solution to the NFL & NBA Lockout?

  1. The problem with the transmedia solution to sports is the blended brands involved.

    On the field at any given moment in an NFL football game you might have:

    10-22 separate player brands
    1-5 separate equipment brands, some of them allowed to display their logo, other not.
    2 team brands
    1 or more venue brands
    2 city brands
    1 sport brand
    5 or more brands associated with the infrastructure of the game (Motorola headsets, xyz grass, etc.)
    20-200 separate brands that are advertised in the venue
    20-200 separate brands that the players endorse directly or indirectly

    Managing those brands and determining the distribution of the “billions” in potential transmedia transactions is a nightmare. YES, it can be done, but everybody has their own vested interest, and as long as the leagues are monopolies that can control the entire transaction.

    Still a lot to be figured out.

  2. @Charlie

    Therein also lays the opportunity. As each of those brands use streaming video or should be using it to attract and retain customers. Transmedia Brandcasting Revenue Share Opportunities for Athlete Brands, Fans and the Advertisers who are both stakeholders in the enterprise. And thanks so much for your comments as you are 100% Right about the number of stakeholders. We however will prove over time that each segment would have a win win ROI for penetrating the Athlete Fan Relationship Especially if there is a financial incentive to participate.

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