4 comments on “1.65 Billion Likes of TV Shows Indicates Facebook’s Importance to Television

  1. “Real impact” and “importance” to television, from a Broadcaster’s prespective, should be measured as impact on program/channel ratings. So, you seem to be inducing a conclusion that current statistics do NOT support. If you look at specific “ratings” numbers for shows, there is no conclusive evidence that number of fans actually impacts the success of a program on Television. Quoted directly from a recent Mashable Connect article:

    “The typical Facebook user doesn’t even know 20% of their friends, and the authority of peers has notably declined 4% since 2009. As a result, consumers are increasingly placing their trust in the wisdom of experts, rather than the crowd.

    Social TV also doesn’t always operate the way we expect it to. According to new research presented by Christy Tanner from TVGuide.com, the most social shows on TV aren’t necessarily those with the highest Nielsen ratings.

    Top 10 Most Social Shows of the 2010-2011 TV Season:
    1. NCIS
    2. American Idol
    3. Criminal Minds
    4. Glee
    5. House
    6. Fringe
    7. Bones
    8. Castle
    9. Smallville
    10. Law & Order: Special Victims Unit

    Although some of these shows, like NCIS and American Idol, are also extremely popular in the Nielsen ratings, most shows buck the trend. Programs like Glee, which have huge social media followings and a great web presence, barely rank in Nielsen’s Top 40.”

    NB: It is more likely that NCIS and American Idol had high ratings before becoming a social media hit, which would suggest that high TV viewing has actually driven an increased interest of these shows on social media platforms, thus producing a large number of “likes” for each show…this article could also be entitled “1.65 Billion Likes of TV Shows Indicates Television’s Importance to Facebook”

    • @Claudio, Spoken like a true Broadcaster who relies on Neilson’s for ratings data. The premise is simple Facebook is the new Water cooler where employees talk about what happened on last night’s episode of whatever. And while they may not know all of their friends on Facebook their opinions are there to be seen by all connected in their Facebook connected Universe. As you may guess I agree with the article and suggest that if a brand wants to narrow cast its message it needs a Social Media Interface to sit on top the access to a particular program. I am a Brandcaster, A Transmedia Brandcaster at that which in the very near future will be the method by which a brand reaching and knows it’s reached its target demographic. Can Coke actually know how many people interacted with that Glass of Coke on American Idol using present day methods provided by Neilson? They sure can use Facebook Social Cinema/TV. TV’s must become intelligent and Brand Managers would rather know that SPRAY AND PRAY their ad dollars with the hope their messages will reach their target destination.

      TV’s got to adjust to a new paradigm that extends the Transmedia Storytelling into Product Placement Monetization or what we refer to as Transmedia Brandcasting.

      Love it, Click it and Buy it is a game changer and in time lets revisit this post and discussion and determine if I may be just a little right on this. The exchange is healthy and welcomed on the WCN Transmedia Blog. Thanks so much @Claudio for writing your comment I certainly respect your point of view. But I would prefer to bet on Mark Zuckerberg and Team, its Facebook Daily Deal Strategy and interactive technology that will allow viewers to instantly purchase anything seen than what Neilson can tell me about who watched what and when. As they don’t know and its best guess cannot compete with the analytics that Facebook TV, Google TV can provide when they pull it all together. Thanks again.

  2. The devil is in the detail, so until you provide real analysis and numbers that prove your points, then from my perspective you’re telling a story and formulating an opinion based on the social media hype that is easy to agree with. Compelling as it may be, your points are not supported by conclusive data or evidence. I think that we have a chicken and the egg scenario here where I am arguing that without the right “content” that someone may see on TV today (and increasingly on new media platforms) your water cooler metaphor would not happen. So my point is that today, social media needs content more than content needs social media. I’m not stating that this will be always be the case, I’m just stating that we should not jump to conclusions without conclusive and solid evidence to support one’s point. Always happy to contribute 🙂

  3. I think we agree more than one would think. And yes as a visionary in times past, I saw this coming. Now with the advent of HD TV’s with IPTV Connections sir, the lines are drawn between Traditional Broadcasting and Transmedia Brandcasting. The data will certainly follow and with a bit of luck and timing, we will be ahead of the curve instead of watching jobs, increased production required to sustain 600 Million Viewers attention go to competative nations…

    Mark Zuckerberg may not even fully understand the magnitude of how Facebook could change the economic future for Fans and the Entertainment Supply Chain. As TV has allways been paid for by Advertisers, the return and ability to Narrowcast has never before been possible. With the amount of time spent on Facebook by millions continue to increase, Advertisers will want more for their Advertising dollar and IPTV, Transmedia Brandcasting using sutle product placement empowering audiences to invite brands into the Artist/Fan Relationship can offer. I can promise you the data is coming and if we let a spark turn into a flame, the entire industry can benefit from the bridges we can build between Broadcasting via traiditional TV and Brandcasting on the Net. I call it the WCN No Broadcaster Left Behind Program. Wish me luck!!!

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