The number of people who consume video over the internet is growing at an astounding rate and when you combine that with the proliferation of smartphones and connected TVs, these audiences are becoming increasingly fragmented. Mobile for instance is now the fastest growing sector in video consumption. Not the largest, but the fastest growing, with 40% year over year growth from 2009. In Q4 of 2010 alone, almost 30 million people watched video on a mobile device – and then of course there are connected TVs. According to Forrester, by 2015 there will be over 43 million connected TV households in the US. Also by 2015, 58% of TVs sold will be internet connected and 34% of US households will have a connected TV.
At the same time, social is no longer a nice to have – it’s become an absolute requirement for engaging audiences, and consumers now expect and demand a social experience. Facebook alone is now boasting over 500 million users. Given this reality, it’s no surprise that socially-enabled video experiences have become the most engaging form of digital media out there.
The question then becomes how do you reach and engage an audience that is increasingly fragmented across multiple platforms and devices? Eliminating this complexity by enabling companies to easily deliver highly engaging multi-platform social video experiences to audiences wherever they are – whether that is a web browser, smartphone, tablet, set-top-box or connected TV – is critical to next generation video communications.
Learn more about how companies are simplifying video content publishing, with turn-key capture, production and delivery capabilities by watching this Streaming Media Roundtable featuring Gannon Hall, EVP Global Marketing for KIT digital.