POM Wonderful Presents: The Greatest Movie Ever Sold
Enter the Pom Wonderful Greatest Sweepstakes Ever
WCN Transmedia Showcase predicts this movie will usher the advent of Transmedia Brandcasting. What many Agencies, Brand Managers are quickly becoming aware of is the power of Social Media. This innovative film is the first step to the acceptance of Brands working with Independent Producers to reach Mark Zuckerberg‘s 500 Million Friends.
What is Transmedia Brandcasting and why is this film the turning point. Providing viewers armed with TIVO and DVR Technology may well appreciate Product Placement Interactivity allowing them to Love It, Click It and Buy It via TV Anywhere.
Those Triple Bundles would allow viewers to instantly purchase anything seen with a click on a touch of the screen. Here are some very key benefits for Advertisers, Independent Producers and the almighty consumer:
1st. Lets examine Advertisers as they pick up the bulk of the cost of producing quality content for Television and now Streaming via the Internet. Using a Social Media Profile the Advertiser can narrow cast their message to the exact demographic their products fits. Additional reporting information will provide the analytics about their products interactivity which provides proof of viewership.
2nd Lets examine the benefits to Independent Producers, Writers, Actors, Musicians and all the supporting positions that lose billions each year to Piracy. Using Digital Interactivity or what we call WCN Brandcasting Technologies will create a new revenue stream by charging advertisers per click or unique impression. This click rate is shared between WCN Transmedia Group and the principles Content Owners on a residual basis. Remember Residuals. We believe that using Product Placement the 2.2 Trillion Dollars that will be spent in Global Media and Entertainment is sufficient to create a new economy when spread over everyone in the Entertainment Production process.
3rd. Here is where it gets really sweet. Lets examine the benefits to consumers. First Commercial Advertising will forever change. At least on World Colours Network Television. Imagine HBO and HSN getting married so that the viewing experience is uninterrupted and the products are naturally part of the Transmedia Story. No Pop UPs, No PRE Rolls, No interruptions, The Power is in the consumers hands to click on what they want, when they want it. Then Interact with a Shopping Cart and Delivery Method to deliver the goods as fast as the consumer wants it shipped.
WIN WIN WIN
So Congratulations to Morgan Spurlock and all the Advertisers who were courageous enough to be a part of this film. I have great news for you. We have more opportunities coming with some incredible content in developement. We hope you have a box office success and should you want to make it Interactive. Hit us up.