The Transmedia Genome Project will invite Brands, Customers, Content Owners & Producers, Writers, Actors, Athletes, Entrepreneurs, Traditional Media Outlets and those who are unemployed or under-employed to participate in the creation of Transmedia Revenue Share Communities.
With the success of Groupon and Social Coupon Service companies like Living Socially, Home Run, Social Dish and The Customer Advantage growing like wildfire. What are the opportunities for Major Brands to fuels the recovery of Main Street through Revenue Share opportunities online.
Here are the world Top 100 Brands and two important links to Social Dish and The Customer Advantage both of which share Revenue with those who set up FREE Social Media Accounts. In a previous post and proposal to the National Action Network, WCN Transmedia recommends the following to access, create Transmedia Revenue Share Communities within a 55 Mile Radius of your present location.
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Attention Brand Managers Transmedia Brandcasting offers you the opportunity to receive a Social Media Invitation for your Brand, Promotion or Coupon Offer.
Sign up today and give your Customers an opportunity to create Transmedia Revenue Share Communities.
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Small Business, Medium or Top 100 Global Brands are learning that its time to save America and the World’s Families One Click at a Time.
THE GLOBAL BRAND SCOREBOARD
The 100 Top Brands
Here’s how we calculate the power in a name
LOTS OF INGREDIENTS go into ranking the world’s most valuable brands. To even qualify for the list, each brand must have a value greater than $1 billion, derive about a third of its earnings outside its home country, and have publicly available marketing and financial data. One or more of those criteria eliminate such heavyweights as Visa, Wal-Mart, Mars, and CNN. We don’t rank parent companies, which explains why Procter & Gamble doesn’t show up. And airlines are not ranked because it’s too hard to separate their brand’s impact on sales from factors such as routes and schedules. BUSINESSWEEK CHOSE Interbrand Corp.’s methodology because it evaluates brands much the way analysts value other assets: on the basis of how much they’re likely to earn in the future. Then the projected profits are discounted to a present value, based on the likelihood that those earnings will actually materialize.
THE FIRST STEP IS figuring out what percentage of a company’s revenues can be
credited to a brand. (The brand may be almost the entire company, as with McDonald’s Corp., or just a portion, as it is for Marlboro.) Based on reports from analysts at J.P. Morgan Chase, Citigroup, and Morgan Stanley, Interbrand projects five years of earnings and sales for the brand. It then deducts operating costs, taxes, and a charge for the capital employed to arrive at the intangible earnings. The company strips out intangibles such as patents and customer convenience to assess what portion of those
earnings is due to the brand.
FINALLY, THE BRAND’S strength is assessed to determine the risk profile of those earnings forecasts. Considerations include market leadership, stability, and global reach—its ability to cross both geographical and cultural borders. That generates a Discount rate, which is applied to brand earnings to get a net present value. BusinessWeek and Interbrand believe this figure comes closest to representing a brand’s
true economic worth.
THE GLOBAL BRAND SCOREBOARD
The 100 Top Brands
Here’s how we calculate the power in a name Little innovation beyond its flagship brand and poor management has caught up with Coke as consumers’ thirst for cola has diminished. Its logo pops up on 400 million computer screens worldwide. But
virus plague and rival Linux took some luster off Gates & Co. A leader in defining e-business, with services making up more than half of Big Blue’s sales. With acquisitions in areas from bioscience to bomb detection, it’s easier to buy GE’s new theme of “imagination at work.” No longer just inside PCs, Intel is using its muscle to set the agenda for everything from wireless standards to the digital home. Long the gold seal in family entertainment, but newcomers like Nickelodeon and Pixar are siphoning off some of its brand equity.
Big Mac has pulled out of a two-year slump but still has to battle its reputation for supersizing the world’s kids. Tough times for the mobile-phone giant as its market share has slipped and younger buyers turn to rivals such as Samsung. With rock-solid quality and the edge in hybrid cars, the Japanese auto maker is on track to overtake Ford in worldwide sales. The No. 1 name in cigarettes has cut prices and upped marketing to
beat back the challenges of higher taxes and fewer smokers. With wobbly profits and quality problems, the luxury car brand is struggling to retain premium status. Covering everything from digital cameras to service, the IT giant wants to dominate the middle ground between Dell and IBM.
New CEO Charles Prince has spurred on global expansion and boosted the consumer credit division. A recent federal court ruling that allows banks to issue Amex cards
should give the brand another boost. Despite the tougher competition from Schick, the King of Blades still reigns with new products like the battery-powered M3Power.
14 AMERICAN EXPRESS
24 BUDWEISER .
26 MERRILL LYNCH
27 MORGAN STANLEY
30 J.P. MORGAN
37 GOLDMAN SACHS
39 NEW SIEMENS
44 LOUIS VUITTON
45 NEW UBS
55 PIZZA HUT
60 NEW EBAY
74 NEW PORSCHE
89 MOET & CHANDON
92 ESTEE LAUDER
100 POLO RL