Via Scoop.it – Monetizing The TV Everywhere (TVe) Experience
Media’s End Game: Video For Every Screen – 04/02/2012…There are all kinds of good news-bad news scenarios that makes media a conundrum.
There are all kinds of good news-bad news scenarios that makes media a conundrum.
The bad news: cable and broadcast audiences are declining.
The good news: pay TV and video subscribers and revenues are growing.
The good news: audience and engagement measurement is evolving into a more useful science.
The bad news: it cannot happen fast enough.
