Via Scoop.it – Monetizing The TV Everywhere (TVe) Experience
Digital Services Know What I Watch, But Do They Know What I Need?
Do great TV minds think alike — or can that be just some lack of original thought?
For the second in the same week a major TV executive — referring specifically to Pandora — said TV will get more personal in the future. It comes down to this: Consumers will have their own TV entertainment playlists, generated by some service based on personal histories.
Pandora is a personal music app that allows consumers to focus on a category of music, a particular artist, or a group of artists. From that, Pandora feeds music their way -– with some advertising breaks. For a few bucks a month, they don’t have to hear those messages.
The first Pandora reference came from Hulu’s Jason Kilar. Then Time Warner Cable’s Peter Stern said almost the same thing.
