Via Scoop.it – Monetizing The TV Everywhere (TVe) Experience
Best Practices In Mobile Video Advertising – 03/27/2012…Savvy marketers understand the power of rich mobile media advertising — with a “call” to action simply a click away — to the tune of $1.5 billion in projected mobile ad spend this year alone, according to eMarketer. By 2016, over 70% of the world’s mobile data traffic will be video, a remarkable 20% increase since 2011. With analysts touting blockbuster figures like these, it has become crystal clear that mobile video advertising offers marketers one promising way to capitalize on the ever-expanding landscape of the mobile media ad space.
