MISS Representation & OWN Inspires the Creation of The Transmedia Women's Council on Linkedin

MISS Representation & OWN inspires the creation of The Transmedia Women’s Council on LinkedIn to help WCN Shape is programming policies for Women.

Last week after Oprah’s Life Class Miss Representation was aired on OWN. Being a Dad First then a Media Executive I called one of my daughters and asked her to watch the special.  The other daughter is old enough to read this  Post and join the organization to create a Platform that women can indeed support.

I want to thank the following women for responding so far to my invitation because as a man I am fatally flawed when it comes to understanding Women and rather than give up, I throw up my hands that I would facilitate the means for discussion.

As I was combing through my LinkedIn Network for women executives . in media, I could see that there were far more men which is what the Documentary said very effectively.

First everyone knows Oprah Winfrey and she is doing television her way,  which is why OWN must live despite the critics and naysayers because without it I would not have seen this documentary most likely nor would be Blogging about it now asking for direction on how to shape WCN’s Fashion, Music, and Sports programing policies

We all know that T&A Sells and to keep the lights on is an easy route for a networks success for Males 18 – 35.  I think I am smart enough to know that with the Transmedia Brandcasting Technology with Commercial Free Viewing that it’s the Content that will draw and keep viewers.  And of course the ability to buy instantly what you see will appeal more to women who control the household purse strings (PUN Intended).

HERE IS THE QUESTION?  WHAT DO WOMEN WANT FROM A SINGLE TELEVISION NETWORK THAT COULD BE AN EXAMPLE TO ALL THE ENTIRE MEDIA INDUSTRY?

Please join the Transmedia Women’s Council on LinkedIn and give me your feedback.   I want to thank the following Women for joining so far.

CLICK TO JOIN THE TRASNEMDIA WOMAN'S COUNCIL

Maya Zuckerman

Transmedia Producer, Entrepreneur, visual strategist San Francisco Bay Area Media Production

Patricia Robinson, PHR

Director of Personnel & Administration at Emmis Communications Greater New York City Area Broadcast Media

Sheila Hardy

Owner/Executive Producer at Eve’s Lime Productions Greater Los Angeles Area Motion Pictures and Film

Kandy Phillips

Brand Marketing | Communications Strategy | Social Media Systems | Creative and Technical Writing | Creative Resources

                Click to Take the Pledge

Welcome to the Media Justice Movement

Posted in Feminism, Hollywood, Media

Jennifer L. Pozner is Founder and Executive Director of Women In Media & News, a media analysis, education and advocacy group, and the author of Reality Bites Back: The Troubling Truth About Guilty Pleasure TV. We are honored to have her as a guest blogger today.

In Miss Representation, actress-activist Rosario Dawson talks about how important it is for women to write their own stories. This is equally important in entertainment and in journalism alike.Yet as I discuss in the film, today’s media climate is extremely toxic for women and girls, and for people of color. That’s because the main purpose of TV programming today is not to entertain, engage or inform us. Sad but true: the purpose is generate sky-high profits for the six major conglomerates (Disney, Time Warner, NewsCorp, Viacom, CBS and General Electric) that own and control the vast majority of what we’re given to watch, see, hear and play in newspapers, magazines, TV, radio, movies, billboards and video games.

As a result, women are misrepresented and marginalized as op-ed writers, front-page news sources, lead anchors, and broadcast journalism commentators… that is, when they aren’t missing entirely (as decades of research document). Scripted entertainment isn’t much better. As filmmaker Nia Vardalos wrote at WIMN’s Voices, Hollywood studios ignore data that show that audiences actually do want to support films with strong female leads, calling the success of Sex and the City and Mamma Mia “a fluke.” When Nia tried to follow up her hit My Big Fat Greek Wedding with a new script, studio execs pressured her to change female leads to male characters—exactly the opposite of the kind of climate Rosario Dawson is rightly calling for.

And as I discuss in Miss Representation and write in Reality Bites Back: The Troubling Truth About Guilty Pleasure TV, reality TV pretends to be about “real people” acting on “real emotions,” but is beyond inauthentic. Viewers think they’re listening to the voices and witnessing the experiences of “real women,” but what we’re really consuming are regressive, 1950 stereotypes that product-placement advertisers and networks script through editing and production tricks. A decade of these hyperedited, manipulative reality shows have used real girls’ and women’s voices as props to portray us all as stupid, bitchy, pathetic golddiggers desperate for men—and to portray women of color in particular as ignorant, hypersexual, “ghetto” “hos.” (If this were truly “reality” TV, we’d see far more smart, self-assured, passionate young women like “Miss Representation’s” Devanshi Patel starring in their own shows, and far fewer young women like Snooki from “Jersey Shore.”)

This would all be really depressing if there wasn’t something you could do about it. Luckily, there are many ways to change the media for the better. So, after you watch Miss Representation and leave the theater or turn off OWN, you shouldn’t simply get angry— you should get active.

First, you can find and support positive, challenging, critical journalism and entertainment that represents women in all their diversity. There is a vibrant independent media community in America where women and people of color are reflected as experts, and speak in their own voices — just like Rosario Dawson encouraged. Put down People and Us Weekly, and pickup non-commercial magazines like Ms.,  ColorLines, World Pulse and Bitch: Feminist Response to Pop Culture. To counteract to the damaging news media content discussed in the film, don’t rely only on mainstream newspapers and TV for your news – also seek out non-commercial alternative journalism sources you such as GRITtv with Laura Flanders, Free Speech TV and WINGS radio. Read online media and blogs such as Women’s Enews, WIMN’s Voices, Feministing, Racialicious, Feminist.com and Duly Noted, to name just a few, and watch video remixes at Pop Culture Pirate and Feminist Frequency.

Next, you can get involved with a dynamic, emerging media justice movement in America that needs your energy, support and participation to transform the media for the better. In 2001, I founded Women In Media & News, the first national women’s media analysis, education and advocacy group working to increase women’s presence and power in the public debate. A lot has changed in the decade since I founded WIMN, giving you even more opportunities than ever before to make a difference. Programs like Seattle’s Reel Grrls and New York’s People’s Production House teach journalism, radio and filmmaking to girls, people of color, and low-income people, to help silenced communities tell their stories… just like Rosario Dawson encouraged. The Media Literacy Project in New Mexico can help you get media literacy education in K-12 schools, and has online toolkits adults and kids alike can use to become active, critical media consumers. And the Center for Media Justice in Oakland and the Media Justice League in San Antonio are fighting to hold media companies accountable to your needs, advocating for fair media policies such as net neutrality, so that the internet and other information communication technologies are equally accessible to all, and remain a forum where each of us can write, podcast, videoblog, and communicate our realities on our own terms.

From all the organizations and indy media outlets above, to the national Media Action Grassroots Network, women and people of color have spent decades working to combat media bias and to create better, broader, more diverse media. Now that “Miss Representation” has shined a mainstream spotlight on this crucial advocacy, it’s time for you to join the movement. Welcome!

Bio: Jennifer L. Pozner is a journalist, media critic and public speaker. She is the founder and Executive Director of Women In Media & News, and author of Reality Bites Back: The Troubling Truth About Guilty Pleasure TV. She has conducted multimedia lectures and workshops on gender, race, class and sexuality in the media for more than 100 high schools, non-profits, and conferences across the U.S. and Canada (if you’d like her to a media literacy event in your town, be in touch!)

Jennifer Pozner, Rosario Dawson