Family, An explosion is about to take place. A Jubilee of Sorts and I would be remiss if I didn’t share what may well be one of the most incredible moves of God to insure His people All People can live through innovation and The Free Enterprise System. I call this a Transmedia Brandcasting Business opportunity because it has the beginnings of what will be a Revenue Sharing Model that allows you to create recurring income without breaking your ASS working 15 Jobs MON!.
Anyway, Some of you will get that. The Customer Advantage is Free for you and Free for Advertisers that you are already doing business with. Hey can I speak to the owner. What day of the week or time of the season is your slowest. If he doesn’t say right now. Then run. We all know the Economy Sucks and we have to be more than creative in building businesses. What worked for Steve Jobs, Bill Gates may not work in today’s environment. Funny Story. I had a mate of mine from Scotland and I arguing about Mark Zuckerberg being a Hacker or Shroud operator who was a critical thinker about his own needs and desires.
Which brings me to this. What if you were designing your perfect Entertainment Experience online, on television or radio, print, outdoor. How much do you think a campaign would run. And how do you know if you are reaching your target audience. Fact is you don’t. No one knows however you know if you don’t advertiser you don’t have many customers.
But wait we are talking about online right. I just read where in June Facebook had 870 Million Page views.
God knows not get rich quick get rich right by helping others. I sincerely hope this blesses you along with the other opportunities listed on my blog. From CJC Music Radio Network for those of you who want your own shows and a rock solid team in Christa Choir. And others that you will meet in time.
WCN has the next level Interactive Shopping Experience on the drawing board where we will share click revenue for anything seen on streaming video. Yes you heard me. Anything seen on you mobile, tablet or Smart Phone can be clicked and purchased dropped in a shopping cart unless it’s a Porche. And we will do our best!!!
And for you Die Hard Entrepreneur’s like me. Here is a Google Plus Invitation https://plus.google.com/i/dQr9m_j-XbA:4xx87WReqBc For a Limited Time there were 150 Invites and get em while there are hot. Connect to me and we can talk about Triniti Communications which will blow you away. I know you can’t wait. Here is the link. http://www.triniticomm.com/mybiz11412
May we all get through this together. I was just in an Earthquake and a Hurricane. Carpe Diem.
Don’t Delay Watch this short Video and send it to everyone who owes you money and is out of work.
|Hi JAY, As a member of The Customer Advantage I want to make sure you are aware of the recent email sent.Time Sensitive Valuable Information:|
|You will find this of benefit to any business you are in or thinking of. This will also help you maximize your position ahead of the curve with The Customer Advantage.|
Adults are doing it. Using online social networking sites, that is.
Two-thirds of adult internet users now say they use a social networking site like MySpace, Facebook or LinkedIn, more than double the percentage that reported social networking site usage in 2008, according to a new survey released Friday by the Pew Research Center.
And for the first time in Pew Internet surveys it means that half of all adults use social networking sites. Among the Boomer-aged segment of Internet users ages 50-64, social networking site usage on a typical day grew a significant 60 percent from 20 percent to 32 percen
t. “Many Baby Boomers are beginning to make a trip to the social media pool part of their daily routine,” Mary Madden, Senior Research Specialist and co-author of the report, says.
The rise is driven by all ethnic and age groups, but women stand out as the most avid users, according to the Pew Internet & American Life Project. Seven out of 10 women said they used the social media sites, compared to six in 10 men.
If you’re one of the many older Americans working, or planning to work, into your 60s for the extra income boost and to keep shoveling cash into your retirement funds, you should be one of the new acolytes. If not, get aboard.
For 50-plus workers, technology can be a stumbling block to finding a job. Many employers are dubious about whether older workers are at ease using Internet tools. Moreover, most job searches nowadays are via the Internet – yep, social media platforms such as Facebook, LinkedIn, Twitter, and most recently, Google + have transformed how you job hunt.
As I note in Too Old for The Job? 5 Strategies For 55+ Job Hunters, you must be comfortable with computers and basic programs, navigating the web, e-mail, and mobile technology.
There’s a view out there that once you cross over the big 50, you resist learning new technology. Not cool. For those of you who are looking to switch into a new career or build a small business, it’s even more important to prove them wrong.
To help you steer through the latest landscape, here are six social media moves.
1. Become a LinkedIn member. I view LinkedIn as the social media tool for every job seeker. For companies, it’s where they go these days when they have a job to fill. For you, it’s a fast way to build a far-reaching professional network. And in a harsh job market, networking rules. I can’t lay its importance on thick enough. Stay active on it. Join alumni and industry groups. Try connecting to a few new people each day.
As I wrote in this post– Want an Unbeatable Résumé? Read These Tips from a Top Recruiter, LinkedIn actually does help people in their job searches. It’s easy to create a profile and begin linking to new contacts. You can update regularly and get recommendations from colleagues, previous bosses, and clients. You can research companies and individuals you want to target, connect with former associates, and let them know you are looking for new opportunities.
To help you get rolling, LinkedIn has a Learning Center that offers a new-user guide and clear directions for creating a profile. There are special guides to help a myriad of users from small businesses to entrepreneurs, job seekers, students, and nonprofits. For a good tutorial on getting started, read my colleague’s Susan Adams’ post Make LinkedIn Help You Find A Job.
LinkedIn also has an ‘Apply Now’ button in the Jobs section that makes it easier for you to connect with companies that have open positions. From any job listing, click on the button that appears in the top right corner, and it will zap your LinkedIn profile and contact information to that business. You can also send along a cover letter and resume, too.
2. Try SimplyHired’s ‘Who Do I Know?’ tool. When you use the job-board search engine SimplyHired to do a job search, the tool — called Who Do I Know? — hooks up the results with your Facebook and LinkedIn connections who currently work at the hiring company, worked there in the past, or are connected to a person who is employed there. To set up the tool, you give SimplyHired permission to grab data from your Facebook and LinkedIn accounts.
3. Sign up for a Twitter account. I am a Twitter fan for a bunch of reasons, but one selling point is there’s no need for a personal introduction or recommendation like you need with LinkedIn. You can get the scoop on people just by following their tweets and share ideas and tips with other job seekers and pros. Plus, you’re constantly expanding your network. (You don’t have to follow everyone who follows you-choose those who interest you.) I chat daily with Twitter friends whom I’ve never met, or worked with, but we share ideas and information, send private messages. We help each other out. In my case, they might suggest sources for stories I’m reporting, or point me toward research on a topic.
4. Participate in online job real time chats. Check out Twitter chats like #jobhuntchat, one of the largest regular chat groups on Twitter dedicated to job search, and #careerchat. You can find information about employment trends, firms that are hiring and network with recruiters and other job seekers. Several conversations are running at the same time, so hone in on the one that’s up your alley. Sometimes sponsors post transcripts. For example, I did an AARP, Your Life Calling one with Jane Pauley for career changers. If you missed it, you can read it here.
5. Tap into virtual job fairs. It’s all there online, company recruiters, experts, and so forth. The American Jobs Conference, a day-long career fair, took place July 19 on Twitter and included a session on job searches for midlevel workers or people changing careers. Dan Schawbel, a Forbes contributor, held a session on What Is My Personal Brand & Why Do I Need One? MBA International held a month-long virtual career fair in April sponsored by Duke Fuqua School of Business, The University of Virginia’s Darden School of Business, Yale, and others. Attending employers included: Alcoa, Lilly, and Microsoft. You can find virtual job events like these by doing a Google search.
6. Join Facebook. It’s not just for your kids. In my opinion, the site gets a bad rap from people being dumb enough to post embarrassing pictures and write inane comments. But if you set your privacy settings properly, and highlight your work experience and education on your profile, the site has lots to offer. It’s OK to list your hobbies and comment or post articles you find interesting, but keep it tasteful. Think of it as a way to let people learn a little about you. It can open doors to great conversations in a job interview, too. Plus, you are, wait for it, building your network often with people who know you from high school and college. Trust me, they can turn out to be great sources when you’re job hunting. You never know where you might get an introduction to a potential employer, or hear of a job opening.
Bottom line: Using social media helps waylay “older worker” concerns employers may have about you. If you’re using LinkedIn and are on Twitter, have a web site, or a blog even, it’s darn hard to make a case that you are a Luddite.
Final housekeeping note: Have a professional e-mail address for prospective employers to email you at that is your first and last name, if possible. It takes a few minutes to set up a free Gmail account. Who is going to take you seriously if your e-mail is firstname.lastname@example.org?
I’m the author of What’s Next? Follow Your Passion and Find Your Dream Job, available here www.kerryhannon.com. To learn about great jobs for retirees, check out my column on AARP. Follow me on Twitter, @KerryHannon
I write about money and jobs. My expertise: personal finance, career transition, and retirement. My latest book (my 6th): What’s Next? Follow Your Passion and Find Your Dream Job (Chronicle Books). I’m the AARP Jobs expert and write the Great Jobs for Retirees column on AARP.org and am a contributing editor for U.S. News & World Report. Other spots I pop up: USA Today and Entrepreneur Media’s SecondAct.com. My journey: Forbes, Money, Kiplinger’s Personal Finance, U.S. News and World Report, and USA Today where I wrote the “Your Money” column, covering retirement and taxes. I grew up in Fox Chapel, outside of Pittsburgh, Pa. I’m a graduate of Duke University. Here you’ll discover practical tips and take-away advice on a sweep of topics centering on career transition, retirement, and small business. To learn more about me, go to http://www.kerryhannon.com/. If you have story ideas or tips, e-mail me at email@example.com or follow me on http://twitter.com/KerryHannon.
The author is a Forbes contributor. The opinions expressed are those of the writer.
WCN Transmedia Group and IRH (Pty) Ltd. has searched and found one of Africa‘s foremost authorities in Banking in Ms. Margaret Mwanakatwe. Upon getting the call from International Goodwill Ambassador Oscar J. Webb WCN began tracking the incredible career of this Phenomenal Women.
As WCN launches its Global IPTV Television Network we feature leaders around the world whose accomplishments provide both hope and inspiration for a better tomorrow for all people of Colour.
In preparation for this post Ambassador Webb said the following: “It is indeed rare to find such an incredible asset to the Continent of Africa. Human Capital and Banking Capital are interlocked and the visionary leadership of Margaret Mwanakatwe is deeply rooted in the History of Banking in Africa. Having led several organizations we are excited to highlight her accomplishments as a Phenomenal Woman and look forward to opportunities to work together to build the necessary businesses to support a thriving Africa.”
WCN could not agree more. As we develop The Africa Home Shopping Network and create opportunities for Entrepreneurs of African Descent to access the lucrative African American Market where it is predicted that the Buying Power will top 1.1 Trillion US Dollars. Further we have learned from Corporate America the lessons necessary to Bridge the Gap, Change Mindsets and Transform Opportunities to under gird a vibrant Advertising and Online Merchandising Opportunity for the world starting with the 54 Nations of Africa.
|Born||1 January 1968 (age 43)
|Education||Bachelor of Business Administration (BBA)
University of Zambia
Fellow of the Chartered Certified Accountant (FCCA)
Association of Chartered Certified Accountants, London, United Kingdom
|Occupation||Senior Bank Executive|
|Years active||1994 — present|
|Known for||Business, Management|
|Title||CEO SwissCharge Inc, Africa banking Division|
Margaret Mwanakatwe is an astute business executive and banker, with a professional career that spans over twenty (20) years. She has been a banking chief executive in her native Zambia, Ghana and Uganda and is now a Senior Executive, at United Bank for Africa, in Nigeria.
Because of the Leadership of International Goodwill Ambassador Webb and Banking Leaders like Margaret Mwanakatwe the following video is an example of what is possible for African Americans and Africans. I first established my account in Benin West Africa at Financial Bank where the interest rate has been incredible.
You won’t know if you don’t go, however here it is. Check out this Ghana Tour Group talking about their investment in the United Bank of Africa.
Would you like to be showcased on this Blog. Prepare a 3 Minute Video and send us the Link and you could be chosen to be highlighted on WCN Transmedia Group’s Blog in The Africa Heritage Weekly Jobs Report.
|Job||Company||Job Country||Location||Created Date|
|Information Officers||OXFAM||Ethiopia||Non Location Specific-Ethiopia||03 August 2011|
|Learning & Communication Officer||Twaweza East Africa||Kenya||Nairobi-Kenya||29 July 2011|
|Agent(e) media et information / Media & Information Officer||INTERNATIONAL RESCUE COMMITTEE||DR Congo||Goma-DR Congo||15 July 2011|
|Communications Specialist||Mercy Corps||Somalia||Hargeisa-Somalia||13 July 2011|
|Regional Communication Adviser||WORLD HEALTH ORGANIZATION||Senegal||Dakar-Senegal||01 February 2011|
|Communication Specialist||UNICEF-Central African Republic||Central African Republic||Bangui-Central African Republic||01 July 2011|
|Communications Specialist||UNITED NATIONS DEVELOPMENT PROGRAMME||Rwanda||Kigali-Rwanda||30 June 2011|
|Procurement Category Manager – Media||DIAGEO||South Africa||Non Location Specific-South Africa||23 June 2011|
|RADIO OPERATOR (UGANDAN NATIONALS ONLY)||UNITED NATIONS DEVELOPMENT PROGRAMME||Uganda||Kampala-Uganda||20 June 2011|
|Communications Manager||Nigeria||Lagos-Nigeria||20 June 2011|
|Communications Manager||Ghana||Accra-Ghana||20 June 2011|
|Communications Manager||Kenya||Nairobi-Kenya||20 June 2011|
|PUBLICATION OFFICER||UNITED NATIONS ECONOMIC COMMISSION FOR AFRICA (Uneca)||Ethiopia||Addis Ababa-Ethiopia||17 June 2011|
|Chief, Document Publishing and Distribution Unit||UNITED NATIONS ECONOMIC COMMISSION FOR AFRICA (Uneca)||Ethiopia||Addis Ababa-Ethiopia||17 June 2011|
|Reporting Specialist||UNITED NATIONS DEVELOPMENT PROGRAMME||DR Congo||Kinshasa-DR Congo||10 June 2011|
|Communication Specialist (Media) Polio||United Nations Children’s Fund (UNICEF)||Nigeria||Abuja-Nigeria||08 June 2011|
|Communication Specialist (Polio)||United Nations Children’s Fund (UNICEF)||Nigeria||Abuja-Nigeria||08 June 2011|
|Radio Technician||UNITED NATIONS DEVELOPMENT PROGRAMME||Nigeria||Abuja-Nigeria||03 June 2011|
|Chief, Document Publishing and Distribution Unit||UNITED NATIONS ECONOMIC COMMISSION FOR AFRICA (Uneca)||Ethiopia||Addis Ababa-Ethiopia||01 June 2011|
|Editor||UNITED NATIONS ECONOMIC COMMISSION FOR AFRICA (Uneca)||Ethiopia||Addis Ababa-Ethiopia||31 May 2011|
|Communications Specialist||UNITED NATIONS DEVELOPMENT PROGRAMME||Kenya||Nairobi (with frequent travel to Somalia)-Kenya||27 May 2011|
|Biosafety Communication Officer||National Biosafety Authority-Kenya||Kenya||Nairobi-Kenya||27 May 2011|
|Advocacy and Communications Specialist, Malaria||Population Services International (PSI)||Kenya||Nairobi-Kenya||24 May 2011|
|Agent(e) media et information||INTERNATIONAL RESCUE COMMITTEE||DR Congo||Goma-DR Congo||19 May 2011|
|Media & Information Officer||INTERNATIONAL RESCUE COMMITTEE||DR Congo||Goma-DR Congo||19 May 2011|
|Volunteer Analyst||Clinton Health Access Initiative (CHAI)||Swaziland||Mbabane-Swaziland||13 May 2011|
|Part-time Communications Officer||Greenpeace Africa||Senegal||Dakar-Senegal||06 May 2011|
|Communications Manager||WWF Coastal East Africa Initiative||Tanzania||Dar es Salaam-Tanzania||05 May 2011|
|French speaking Advocacy and Communications Coordinator||OXFAM||Cote D’Ivoire||Man-Côte d’Ivoire||29 April 2011|
|Communications Specialist||UNDP-Zimbabwe||Zimbabwe||Harare-Zimbabwe||26 April 2011|
|Media & Communications Coordinator||OXFAM||Zambia||Lusaka-Zambia||15 April 2011|
|Communication for Development Officer||UNICEF-Central African Republic||Central African Republic||Kaga Bandoro-Central African Republic||06 April 2011|
|Communication for Development Officer||UNICEF-Central African Republic||Central African Republic||Bangui-Central African Republic||06 April 2011|
|Communication for Development Officer||UNICEF-Central African Republic||Central African Republic||Bangassou-Central African Republic||06 April 2011|
|BRAND SPECIALIST||RusselSmith Nigeria Limited||Nigeria||Lagos-Nigeria||28 March 2011|
|Communications Officer, Somalia M&E Project||Management Systems International (MSI)||Kenya||-||25 March 2011|
|Media Specialist||UNITED NATIONS OFFICE FOR PROJECT SERVICES (UNOPS)-Kenya||Kenya||-||25 March 2011|
|Editor in Chief||Press Now||Somalia||-||24 March 2011|
|Media Specialist||UNITED NATIONS OFFICE FOR PROJECT SERVICES (UNOPS)-Kenya||Kenya||-||24 March 2011|
|Communications Analyst – (Ugandan Nationals only)||UNITED NATIONS DEVELOPMENT PROGRAMME||Uganda||Kampala-Uganda||11 March 2011|
|Reports Officer||United Nations Children’s Fund (UNICEF)||Cote D’Ivoire||Abidjan-Cote D’Ivoire||09 March 2011|
|Videographer||UNITED NATIONS OFFICE FOR PROJECT SERVICES (UNOPS)||Burundi||Bujumbura-Burundi||07 March 2011|
|Marketing & Communications Director||Population Services International (PSI)||Swaziland||Mbabane-Swaziland||02 March 2011|
|Media Workshop Coordinator||UNITED NATIONS DEVELOPMENT PROGRAMME||Nigeria||Abuja-Nigeria||25 February 2011|
|Communications Specialist||Management Sciences for Health-Uganda||Uganda||Kampala-Uganda||23 February 2011|
|Ncre – Associate RADIO Producer Arabic Chinese and French||UNITED NATIONS||Ethiopia||Addis Ababa-Ethiopia||22 February 2011|
|Ncre – Associate RADIO Producer Arabic Chinese and French||UNITED NATIONS||Kenya||Nairobi-Kenya||22 February 2011|
|COMMUNICATIONS AND ADVOCACY OFFICER||African Centre for Treatment and Rehabilitation of Torture Victims (ACTV)||Uganda||Kampala-Uganda||20 February 2011|
|Programme Manager||INERELA+||South Africa||Johannesburg-South Africa||18 February 2011|
|Communications Advisor||PATHFINDER INTERNATIONAL||Kenya||Nairobi-Kenya||17 November 2010|
|Principal corporate Communications Officer||NATIONAL ENVIRONMENT MANAGEMENT AUTHORITY (NEMA)-Kenya||Kenya||Nairobi-Kenya||16 November 2010|
|Media Consultants x2||UNITED NATIONS DEVELOPMENT PROGRAMME||Nigeria||Lagos-Nigeria||09 November 2010|
|Media Consultants x2||UNITED NATIONS DEVELOPMENT PROGRAMME||Nigeria||Lagos-Nigeria||15 February 2011|
|Learning & Communication Officer||Twaweza East Africa||Kenya||Nairobi-Kenya||27 January 2011|
|Regional Communications Officer – West Africa||World Vision International||Senegal||Dakar-Senegal||16 January 2011|
|Agent(e) media et information / Media & Information Officer||INTERNATIONAL RESCUE COMMITTEE||DR Congo||Goma-DR Congo||14 January 2011|
|Regional Communication Adviser||WORLD HEALTH ORGANIZATION||Senegal||Dakar-Senegal||-|
|Adviser for Communication and Information||United Nations Educational, Scientific and Cultural Organization(UNESCO)||Cameroon||Yaoundé-Cameroon||15 December 2010|
|Consultant roduction des Matériel de Communication & Plaidoyer (IEC) de l’UNICEF||United Nations Children’s Fund (UNICEF)||Chad||N’Djaména-Chad||15 December 2010|
|Consultant: Photographe Professionnel||UNITED NATIONS DEVELOPMENT PROGRAMME||Burundi||Bujumbura-Burundi||10 December 2010|
|Responsable Politiques, Plaidoyer et Communication||OXFAM||DR Congo||Kinshasa-DR Congo||09 December 2010|
|UNDSS Radio Operator (Local Position)||UNITED NATIONS DEVELOPMENT PROGRAMME||Kenya||Nairobi-Kenya||09 December 2010|
|Field Communication Officer||MED AIR||Somalia||Burao – Somalia||03 December 2010|
|Field Communication Officer||MED AIR||DR Congo||Kinshasa-DR Congo||03 December 2010|
|Field Communication Officer||MED AIR||Madagascar||Antannanarivo-Madagascar||03 December 2010|
|Field Communication Officer||MED AIR||Somalia||Mogadishu-Somalia||03 December 2010|
|Field Communication Officer||MED AIR||South Sudan||Juba-Southern Sudan||03 December 2010|
|Field Communication Officer||MED AIR||North Sudan||Khartoum-Sudan||03 December 2010|
|Field Communication Officer||MED AIR||Zimbabwe||Harare-Zimbabwe||03 December 2010|
|Radio Room Supervisor (Local Position)||UNITED NATIONS||Somalia||Garowe-Somalia||02 December 2010|
|Marketing & Communications Director||Population Services International (PSI)||Swaziland||Mbabane-Swaziland||02 December 2010|
|REPORTER/TV PRODUCER||UNITED NATIONS DEVELOPMENT PROGRAMME||Middle East||-||-|
|REPORTER/TV PRODUCER||UNITED NATIONS DEVELOPMENT PROGRAMME||Middle East||-||-|
|Expert Informaticien du projet de recours aux comp||UNITED NATIONS||Togo||-||-|
|Field Communication Officer||UNITED NATIONS||Madagascar||-||-|
|Journalist Trainer Multiple Duty Stations (Sierra Leone Zambia & Angola)||UNITED NATIONS||Zambia||Lusaka-Zambia||-|
|Journalist Trainer Multiple Duty Stations (Sierra Leone Zambia & Angola)||UNITED NATIONS||Angola||Luanda-Angola||-|
|Journalist Trainer Multiple Duty Stations (Sierra Leone Zambia & Angola)||UNITED NATIONS||Sierra Leone||-||-|
|Information and Communication Manager||UNITED NATIONS||Tunisia||-||-|
|Information and Communication Manager||UNITED NATIONS||Egypt||Cairo-Egypt||-|
|Media Specialist||UNITED NATIONS||Zimbabwe||-||-|
|Chargé/e de Plaidoyer et de Communication||UNITED NATIONS DEVELOPMENT PROGRAMME||Morocco||-||-|
|Communications Associate||UNITED NATIONS DEVELOPMENT PROGRAMME||Middle East||-||-|
|Journalist Trainer Multiple Duty Stations||UNITED NATIONS DEVELOPMENT PROGRAMME||Sierra Leone||-||-|
|Journalist Trainer Multiple Duty Stations||UNITED NATIONS DEVELOPMENT PROGRAMME||Angola||Luanda-Angola||-|
|National Education and Communication Officer||UNITED NATIONS DEVELOPMENT PROGRAMME||Mauritius||-||-|
|Communications Intern Centre for African Family Studies||UNITED NATIONS||Kenya||-||-|
|Specialiste en Communication||UNITED NATIONS||Niger||-||-|
|Ncre – Associate RADIO Producer Arabic Chinese and French||UNITED NATIONS||Kenya||-||-|
|Ncre – Associate RADIO Producer Arabic Chinese and French||UNITED NATIONS||Ethiopia||-||-|
|Ncre – Associate RADIO Producer Arabic Chinese and French||UNITED NATIONS||UK / Europe||-||-|
|Ncre – Associate RADIO Producer Arabic Chinese and French||UNITED NATIONS||USA||-||-|
|Ncre – Associate RADIO Producer Arabic Chinese and French||UNITED NATIONS||Middle East||-||-|
|Ncre – Associate RADIO Producer Arabic Chinese and French||UNITED NATIONS||Middle East||-||-|
|Fundraising & Communications Director||UNITED NATIONS||Kenya||-||-|
|Humanitarian Programmes and Communication Assistant||UNITED NATIONS||Kenya||-||-|
|Ncre – Associate RADIO Producer Arabic Chinese and French||UNITED NATIONS||UK / Europe|
Google TV Will Hit Europe Next Year
by Matt Rosoff on Aug 28, 2011, 2:23 PM
The confirmation from Schmidt comes despite the fact that Google TV has been a complete failure in the U.S. so far: Google TV reseller Logitech actually had more units RETURNED than it sold during the first quarter of 2011.
But earlier this year, a source told us that Google was definitely continuing ahead with Google TV despite its market failure, focusing on better hardware and a totally new user experience, and Geek.com got a glimpse of an developer unit in June (screenshots here).
Google’s buy of Motorola could also help — Motorola currently sells set top boxes to a lot of cable TV providers, so Google has a built-in channel if it can convince the cable companies it doesn’t want to commoditize their business.
Here is a SONY Review of Google TV.
More than 15 years after the first banner ads appeared on the Web, Internet technologies and upstarts are disrupting advertising and media faster than ever. With this blog, I hope to suss out what’s coming next from major players such as Google, Yahoo, Microsoft, and Facebook, fast-rising challengers such as Twitter and Groupon, ad agency leaders like WPP and Publicis, and an alphabet soup of ad technology upstarts. After nine years as chief of BusinessWeek’s Silicon Valley bureau, I’m currently freelancing stories on everything from Internet ads (of course) and online games to the future of television and the sorry state of U.S. manufacturing. You can also find me at my personal Web site (RobHof.com) and at Twitter (@robhof). Email me with tips, ideas, and proof of why I’m wrong at firstname.lastname@example.org.
Television advertising may be doing just fine despite the slumping economy. But within the next five years, it’s going to be eclipsed by online ads, according to a new report from market watcher Forrester Research. By 2016, Forrester says, advertisers will spend almost $77 billion online, comprising 35% of overall ad spending.
* Mobile ads will overtake social ads and email marketing already this year: They’ll hit $8.2 billion in revenues by 2016 as advertisers will want to reach people while they’re on mobile phones and tablets, not just searching at their desk.
* Search ads’ market share will fall: Although search advertising will remain the largest segment, growing to $33 billion, its share of online ads will fall from today’s 55% to 44%. No wonder Google is rushing headlong into display and mobile advertising, not to mention social media.
* Display ads will rise anew: Mostly thanks to rich media ads such as video, these mainstays of most Web sites will see a resurgence, hitting nearly $28 billion and 37% market share of online ads by 2016 as brand advertisers hike spending online. Display ads offer more image-oriented messaging than the mostly direct-response search advertising. What’s more, advertisers will want to reach people wherever they are online, in particular on social media sites such as Facebook, not just while they’re searching on Google. Should be good news for Yahoo–maybe.
* Daily deals will decline: “Consumers will grow so conditioned to micro-impulse offers that they’ll lose practice at considered decisions — in all walks of life, not just when buying spa treatments,” writes study author Shar VanBoskirk. “Facing a cultural descent into maladroit judgment, employers (and spouses) will blacklist impulse deals to keep people intentional.” Look out, Groupon, LivingSocial et. al.–consumers may soon grow weary of your come-ons, if they’re not already.
* Social media will grow relatively slowly: In another surprise forecast, Forrester says spending on social media by marketers will hit only $4.4 billion, or 7% of online ad spend, by 2016. That’s partly because they can set up Facebook pages one time with relatively little ongoing cost, and partly because Facebook, Twitter and other social sites don’t offer much in the way of ad formats yet. Hmm, maybe Facebook’s right not to rush into an IPO yet?
Take a tour of Google Plus and grab one of the 150 Invitations to join the WCN Transmedia Circle.
Aug 26, 2011 at 7:38pm ET by Matt McGee
Facebook is backing off from the local/small business space — or at least parts of it. A few days after dropping its check-in service for Facebook Places, the company is now getting out of the deals business.
“After testing Deals for four months, we’ve decided to end our Deals product in the coming weeks,” the company said in a statement emailed to Reuters. “We think there is a lot of power in a social approach to driving people into local businesses,” Facebook added in the statement. “We’ve learned a lot from our test and we’ll continue to evaluate how to best serve local businesses.”
To be clear, this is the Facebook “Social Deals” product — its Groupon competitor — that was launched back in April. (As opposed to the check-in deals product that is apparently staying alive in some form despite the announcement earlier this week.)
Social deals required participating businesses to have a Facebook page and allowed the merchants to offer deals that didn’t specifically offer a percentage-based discount.
We’ve reached out to Facebook for more information and will update this post if we learn more.
In the meantime while they sort all this out. Check out the opportunity for you to make money on Daily Deals with The Customer Advantage.
Check out the I WANNA LAUNCH A GLOBAL BRAND FACEBOOK PAGE AND SET UP YOUR TRANSMEDIA BUSINESS TODAY.